Post by amirmukaddas on Mar 10, 2024 23:10:16 GMT -6
If you have a blog that deals with product reviews and that monetizes with advertising or through affiliate networks, I suggest you read this article carefully, because if it hasn't happened to you yet, you could experience (further) sudden drops in organic visibility . review blog Over the last 2 years, Google has been making updates to the evaluation criteria of websites that exclusively publish product reviews, with the aim of creating a more marked difference between these and online shops that also publish reviews. E-commerce and review blog Before the pandemic, many brand sites were essentially showcase sites that left direct sales to a plethora of multi-brand online shops, often physical stores that had evolved technologically to conduct electronic commerce. Most of these shops presented (and still present) blogs that were poorly maintained and often not very useful for users, from which bloggers had an easy time, simply describing the products in a slightly more accurate way than the cards already did shop product.
During the pandemic, especially starting from the first lockdown, we have gradually seen brand sites evolve into online shopping platforms on which it was not only possible to access the most accurate information about the products, but also to purchase them directly. It was clear that if we were all stuck at home, we would have made more online purchases and consequently Google would have Denmark Telegram Number Data given - as it did - greater visibility to online shops for keys which, before 2020, opened more exploratory SERPs, full of blogs offering reviews. Many big brands have seized the opportunity by exploding their turnover. If you add to this the trust of the brand site - which, even more so in this situation, becomes the most capable of positioning itself for keys containing its own brand - and the proliferation of Ads in SERP by multi-brand shops in difficulty, you will have a loss as a result of practically inevitable visibility for those blogs that until recently were omnipresent on branded SERPs and which effectively contributed to the consumer orientation process. How to organize blog reviews Google.
It rewards online shops because it realizes that many search intentions shift towards direct purchasing. This is not to say that the customer journey no longer exists, but that in many cases it seems to move to platforms other than Google.it, in particular to YouTube which is increasingly the realm of reviews and more generally to other social networks, increasingly pervasive and all-encompassing with respect to the formation of purchase intentions. Google is realizing that web search increasingly concerns the lower part of the funnel, the one in which the purchase is finalized, therefore it is trying to intervene on the authors, proposing some absolutely common sense guidelines , which aim to increase the quality of the reviews.
During the pandemic, especially starting from the first lockdown, we have gradually seen brand sites evolve into online shopping platforms on which it was not only possible to access the most accurate information about the products, but also to purchase them directly. It was clear that if we were all stuck at home, we would have made more online purchases and consequently Google would have Denmark Telegram Number Data given - as it did - greater visibility to online shops for keys which, before 2020, opened more exploratory SERPs, full of blogs offering reviews. Many big brands have seized the opportunity by exploding their turnover. If you add to this the trust of the brand site - which, even more so in this situation, becomes the most capable of positioning itself for keys containing its own brand - and the proliferation of Ads in SERP by multi-brand shops in difficulty, you will have a loss as a result of practically inevitable visibility for those blogs that until recently were omnipresent on branded SERPs and which effectively contributed to the consumer orientation process. How to organize blog reviews Google.
It rewards online shops because it realizes that many search intentions shift towards direct purchasing. This is not to say that the customer journey no longer exists, but that in many cases it seems to move to platforms other than Google.it, in particular to YouTube which is increasingly the realm of reviews and more generally to other social networks, increasingly pervasive and all-encompassing with respect to the formation of purchase intentions. Google is realizing that web search increasingly concerns the lower part of the funnel, the one in which the purchase is finalized, therefore it is trying to intervene on the authors, proposing some absolutely common sense guidelines , which aim to increase the quality of the reviews.