Post by account_disabled on Mar 6, 2024 21:37:38 GMT -6
The simplest and most common case, which we deal with frequently, is updating content that has already been published. Whatever the topic covered, new research, market data, new perspectives or different ways to solve the pain to which the content refers always emerge. In this case, updating is an obligatory step to ensure that the content overcomes the challenges of time. There are essentially two questions we ask ourselves: speaking of textual content, which articles should be updated? And how to do it so as not to lose organic positioning, but at most to improve it? Given that the exact science lies elsewhere, an SEO investigation could be carried out to understand which of the articles best positioned on specific keywords (and therefore probably most read) actually need a content restyling, and then carry it out without influencing the results already obtained.
I believe it is very dangerous, for example, to modify an H1 title if it is not strictly Germany Phone Number necessary, or to eliminate or reduce information corresponding to the search intent just because it is "outdated" . If anything, once the intent is discovered, it is precisely there that the piece needs to be strengthened and updated. In this way, it is possible to adopt a preventive approach and prevent competitor content , perhaps more recent ones, from somehow overtaking us in the rankings. Another modus operandi, this time reactive, consists in checking which contents have actually been penalized by the search engine in the last period, so as to enrich them (not simply "extend" them) with valuable information and probably enhance their visibility.
True recycling is creative Content marketing and recycling do not end with updating obsolete content. The concept of content recycling is much broader and also requires a certain amount of expertise to be managed best. I believe that the core element is the ability, which inevitably derives from experience, to adopt a broad and strategic vision to reshape existing contents and ensure that they are more in line with the needs of your target . Remaining in the textual context, the typical example is the breakdown of pillars and, in general, of long-form articles . The B2B world lives on long-form , belonging to this category - for example - white papers and e-books. This content, which is not published on the web and therefore does not pose SEO problems, can be reworked into several different contents based on a strategy defined upstream.
I believe it is very dangerous, for example, to modify an H1 title if it is not strictly Germany Phone Number necessary, or to eliminate or reduce information corresponding to the search intent just because it is "outdated" . If anything, once the intent is discovered, it is precisely there that the piece needs to be strengthened and updated. In this way, it is possible to adopt a preventive approach and prevent competitor content , perhaps more recent ones, from somehow overtaking us in the rankings. Another modus operandi, this time reactive, consists in checking which contents have actually been penalized by the search engine in the last period, so as to enrich them (not simply "extend" them) with valuable information and probably enhance their visibility.
True recycling is creative Content marketing and recycling do not end with updating obsolete content. The concept of content recycling is much broader and also requires a certain amount of expertise to be managed best. I believe that the core element is the ability, which inevitably derives from experience, to adopt a broad and strategic vision to reshape existing contents and ensure that they are more in line with the needs of your target . Remaining in the textual context, the typical example is the breakdown of pillars and, in general, of long-form articles . The B2B world lives on long-form , belonging to this category - for example - white papers and e-books. This content, which is not published on the web and therefore does not pose SEO problems, can be reworked into several different contents based on a strategy defined upstream.