Post by account_disabled on Feb 28, 2024 1:19:57 GMT -6
Do you know that Google advertises on Facebook? In fact, practically everyone uses this social network for paid promotion. You have probably also launched some campaigns, perhaps to sponsor an image or a link. 3 tools that will improve your marketing in 2019 But there are many types of Facebook Ads and each format has unique characteristics that make it perfect for specific applications. Today you will discover 3 formats that perhaps you have never used and which could improve your marketing activities! 1. LEAD ACQUISITION If you want to increase subscribers to your newsletter, download content or book a seat on a webinar , you are collecting leads. You need some data such as name, email, maybe phone number or job position.
Facebook Lead Ads help you recover Nigeria Phone Number this information! The actual advert is no different from a Link Ad but when the user interacts with the advert a request form opens to fill out. The form is largely pre-filled because Facebook populates it with the data that the person entered when registering on the social network. You can insert other fields and multiple choice questions to better qualify the contact. The collected leads can be downloaded into a CRM to help you better manage subsequent marketing actions! 2. CAROUSEL We often hear about storytelling , emotional texts , etc. The Carousel format is an excellent tool for telling a story and highlighting the advantages of a product or service ! This particular type of ad allows you to use up to 10 images or videos in sequence, with appropriate links and texts.
Its remarkable visual impact makes it perfect for progressively revealing information such as the characteristics of a product; you can also highlight the simplicity of a service you offer by showing the phases! Don't forget the importance of quality visual content. The images or videos for this format must be aesthetically pleasing and coherent with each other, otherwise the strength of the message will be lost. 3. COLLECTION Today, almost all websites are optimized for mobile browsing. But their performance does not always guarantee the best possible experience for the user. The Collection format encourages people to click on an ad that opens the Interactive Experience (formerly known as Canvas). The starting announcement usually consists of a main photo or video under which a series of images showing products or services develops. When the user clicks on the ad, the Interactive Experience opens: the contents load instantly , are easily navigable and stimulate conversion .
Facebook Lead Ads help you recover Nigeria Phone Number this information! The actual advert is no different from a Link Ad but when the user interacts with the advert a request form opens to fill out. The form is largely pre-filled because Facebook populates it with the data that the person entered when registering on the social network. You can insert other fields and multiple choice questions to better qualify the contact. The collected leads can be downloaded into a CRM to help you better manage subsequent marketing actions! 2. CAROUSEL We often hear about storytelling , emotional texts , etc. The Carousel format is an excellent tool for telling a story and highlighting the advantages of a product or service ! This particular type of ad allows you to use up to 10 images or videos in sequence, with appropriate links and texts.
Its remarkable visual impact makes it perfect for progressively revealing information such as the characteristics of a product; you can also highlight the simplicity of a service you offer by showing the phases! Don't forget the importance of quality visual content. The images or videos for this format must be aesthetically pleasing and coherent with each other, otherwise the strength of the message will be lost. 3. COLLECTION Today, almost all websites are optimized for mobile browsing. But their performance does not always guarantee the best possible experience for the user. The Collection format encourages people to click on an ad that opens the Interactive Experience (formerly known as Canvas). The starting announcement usually consists of a main photo or video under which a series of images showing products or services develops. When the user clicks on the ad, the Interactive Experience opens: the contents load instantly , are easily navigable and stimulate conversion .